how to effectively
perform the implementation
process of a global CRM
in the beauty industry?
CRM
L’Oréal
programme
“Comprehensive knowledge in the areas of CRM, Data Security and high workshop skills make me recommend the H2H.tech team with full responsibility.”
NATALIA ZAWADZKA-BRENNEK
CRM
Products, Services and Channels to
Meet Customer Needs
based on Customers Needs, Characteristics and Behaviors
based on Customers Needs, Characteristics and Behaviors
Products, Services and Channels to
Meet Customer Needs
The H2H.tech team has completed a comprehensive
CRM consulting and training project for L'Oreal Polska.
As part of the project work, H2H.tech's tasks included: audit of database processes carried out by individual L'Oreal brands, creation of a map of needs and the degree of preparation of the organisation for implementation of a global CRM tool, development of the functional scope of the tool to be implemented; performance of a comprehensive audit, hygiene and integration of customer databases held by L'Oreal in order to integrate it with the software creating the global CRM (Salesforce, Adobe Campaign).
In addition, the H2H.tech team has delivered a series of CRM Academy workshops dedicated to developing the knowledge and skills of L'Oreal employees in CRM, Customer Experience, Lead Generation
and Data Security.