how to optimise the electric vehicle sales process based on customer experience?
customer experience electromobility
Audi
programme
“The ability to combine the customer's perspective with the brand's business objectives, the CX expertise, professionalism, commitment and high workshop skills of the team make me recommend working with H2H.tech with full responsibility.”
PRZEMYSŁAW SCHWARZ
Marketing Director
Analysis of the digital & social media environment of the Customer's brand and competitors
IDI Customers, CATI Customers, FGI Advisors & Showroom Managers
Visits to customer and competitor brand showrooms
A detailed analysis of the individual elements of the Customer Journey in the process of purchasing an electric vehicle
Definition of priorities, schedule and dedicated resources to implement changes in Customer service processes
1
ANALYSIS OF CUSTOMER DATA AND RESEARCH
2
DESK RESEARCH
3
QUALITATIVE & QUANTITATIVE SURVEYS
4
MYSTERY SHOPPER
5
CUSTOMER JOURNEY MAP WORKSHOPS
6
BUSINESS PROCESS OPTIMIZATION WORKSHOPS
As a result of the project, the key moments of the Customer's experience in the purchasing process were identified, which made it possible to optimise the sales process for AUDI electric vehicles.