how to effectively
perform the implementation
process of a global CRM

in the beauty industry?

CRM

L’Oréal

programme

“Comprehensive knowledge in the areas of CRM, Data Security and high workshop skills make me recommend the H2H.tech team with full responsibility.”

NATALIA ZAWADZKA-BRENNEK

HEAD OF DIGITAL PPD HUB POLAND & BALTICS
CRM Academy

CRM

Acquire Customers and Prospective Customers
Retain Valuable Customers
Understand Customers Needs
Develop
Products, Services and Channels to
Meet Customer Needs
Customize by Customer Segment
Interact with Customer and Prospective Customers
Deliver Increased Value to Customers
Differentiate
based on Customers Needs, Characteristics and Behaviors
Acquire Customers and Prospective Customers
Retain Valuable Customers
Understand Customers Needs
Differentiate
based on Customers Needs, Characteristics and Behaviors
Develop
Products, Services and Channels to
Meet Customer Needs
Customize by Customer Segment
Interact with Customer and Prospective Customers
Deliver Increased Value to Customers

The H2H.tech team has completed a comprehensive CRM consulting and training project for L'Oreal Polska.

As part of the project work, H2H.tech's tasks included: audit of database processes carried out by individual L'Oreal brands, creation of a map of needs and the degree of preparation of the organisation for implementation of a global CRM tool, development of the functional scope of the tool to be implemented; performance of a comprehensive audit, hygiene and integration of customer databases held by L'Oreal in order to integrate it with the software creating the global CRM (Salesforce, Adobe Campaign).

In addition, the H2H.tech team has delivered a series of CRM Academy workshops dedicated to developing the knowledge and skills of L'Oreal employees in CRM, Customer Experience, Lead Generation
and Data Security.

#data hygiene

#data security

#data ingration

#data driven comunications

#CRM academy

#personalization