loyalty program

Since 2018, H2H.tech has been analysing the experiences of the Poles participating in loyalty programmes in Poland. Every year, we issue a report containing research results and comments from experts in the loyalty market.

Participation in loyalty programs - PL

Participation in loyalty programs - PL

Do you want to participate in more loyalty programmes?

vs Mobile

in loyalty programs

Implementation period 24.02-05.03.2023

The main objective of the survey was to find out opinions on loyalty programmes.

Interview duration: 25 minutes.


nationwide representative sample of internet users.

N=1000 people with at least one loyalty programme,
N=100 people not using loyalty programmes


were established on the basis of a telephone survey
among a representative sample of Poles in 2022

(Women 53%, Men 47%, 15-24 years 11%, 25-39 years 35%, 40-59 years 36%, 60 years and over 18%, rural areas 34%, city up to 19,999 inhabitants 11%, city from 20,000 to 49,999 12%, city from 50,000 to 99,999 11%, city from 100,000 to 199,999 11%, city from 200,000 to 499,999 5%, city over 500,000 9%, Warsaw 7%)